Top Social Media Marketing Tactics to Follow In 2023
Social media marketing has become extremely popular over the last decade. On platforms such as Instagram and Facebook, brands can easily deploy their whole marketing strategy effectively and with little to no cost.
Of course, each platform will require you to have a different approach, but once you master one, you can easily devise better strategies for the other. Success is not impossible on these platforms, as a matter of fact, it’s highly likely as the number of users showing up each month is staggering. More than half the population is on social media and businesses that don’t capitalize on these wonderful opportunities can seriously miss out.
So, in order to help you find the best tactic for social media marketing and how you can conquer the most popular channels properly, read below.
Pick the right platform and measure success
The platform you choose to market on will decide what type of content output you need to produce. If you have your eyes on TikTok and Instagram, it’s safe to say that you will need interesting and engaging photos and videos. On the other hand, if you want to try your chances on Facebook, you will have to find the right balance between written and visual content.
While Instagram can turn you into a star overnight, Facebook will allow you to engage with your audiences effortlessly. That said, you will also have to take the demographic into account. Generally speaking, teens and young adults are more fond of Instagram while adults prefer Facebook.
Either way, as soon as you deploy your strategy, make sure that you are using all the right tools to measure your success. Measuring success will allow you to determine whether that platform is right for you and tweak your approach as the need occurs. For instance, you can find free Instagram tools online that will help you optimize your content and see pertinent metrics.
On the other hand, if you want your social media presence to be as professional as possible, you can sideline all other platforms and go for LinkedIn. LinkedIn is a great place where you can interact with other businesses and build a solid network.
Engage with your followers actively
Engaging with your followers on all social media platforms will take you far. For starters, you will show your audience that you really care for them and their customer experience.
On Instagram, for instance, you can be reached quite easily via direct messages, or through comments on your posts. Facebook, on the other hand, is the place where most engagement can happen. It is set up in a way that communication can flow seamlessly between all users.
So, do not hesitate to proactively seek engagement to boost your prospects and loyal customers’ satisfaction.
Promote and entertain
Striking a balance between entertainment and promotion will be your biggest challenge. People prefer fun content and you should capitalize on that. Constantly ensure that your content output is interesting and offers additional value to your customers.
TikTok, for example, is one of the best places to do so as the short-form videos allow you to present your content quickly and effectively. If your content is interesting, it will reach the feed of all TikTok users and not just your followers.
You can use Instagram to post fun teasers to start building desire for your new products. In addition, set up a store where everyone can buy those products.
For businesses, webinars are one of the best ways to inform clients about product and company updates. So, why not create a webinar of your own on social media? Going live on platforms such as Instagram, Facebook, or TikTok, will allow you to engage, interact and inform your clients right on the spot.
Sometimes, you don’t even have to prepare content as you can read your followers’ comments and take it all from there. You can set up Q&As and interact with your customers to resolve any issues or inform them about new products and services. Going live will help you become closer to your audience and improve engagement.
Once you know how social media platforms work and how you can effectively use them to boost your online presence, you can start creating engaging content. In addition, these channels can help you drive more traffic, and most importantly sales. Don’t forget to check out LinkedIn to connect with other businesses and promote your products and services.
Take a look at the tactics we outlined for you above and don’t forget to focus on real and organic content.