salesforce administration

What is the Salesforce Admin Certification?







Today, whether you go for in-store shopping or prefer online shopping, you are asked to share your personal details like name, mobile number, and email address. Once you share these details, you get emails or messages from them regarding the shopping experience, new offers and discounts, or a sale coming by. One may wonder, do companies get in touch with all of their customers and send such personalized messages manually? If a store has around 50 customers, then you may think it is possible. But if the firm has stores all across a country and thousands of customers, then it is quite difficult to do it manually. Well, companies use Customer Relationship Management or CRM tool to reach all of their customers.   

Salesforce administration

Basically, CRM is a platform that stores the contact information of users like phone numbers and addresses, and also helps companies keep a track of customer activity like their past purchases, phone calls made, queries resolved, website visits, and more. The tool also gives a centralized view of all the customers so that companies can understand the buying behavior and get other useful insights. A big cheese in the CRM space is Salesforce. Founded by Marc Benioff in 1999, Salesforce is an American cloud-based company that offers CRM service and another suite of enterprise applications. 

Salesforce has witnessed impressive growth in the past few years and today has over 150,000 customers across the world. If you are seeking a career as a software developer, solutions architect, project manager, or various roles related to sales, marketing, and customer service, then knowledge of this hottest CRM platform is quite beneficial. In fact, you can demonstrate your skills in using this platform by achieving Salesforce certifications. You can explore its role-based certifications and choose the one that best suits your interest. One of the popular certifications it offers is the Salesforce admin certification

This article introduces you to the Salesforce administrator certification and why you should add it to your portfolio.


The Salesforce Administrator Certification

Salesforce administrators are professionals who work with the stakeholders to define requirements, customize the CRM platform, and allow users to get the most out of Salesforce. They bridge the gap between business requirements and technology and facilitate the automation of complex business processes, creation of reports and dashboards, and training of users on Salesforce. As per the data mentioned on its official website, Salesforce administrators earn an average salary of $91,000 in the US. Moreover, there were around 48000 new jobs in the US in 2018 itself for salesforce administrators to explore. 


The Salesforce Administrator certification is ideal for those individuals who have worked on Salesforce before and are willing to assist their organizations in getting more from the platform’s additional features and capabilities. The credential encompasses the breadth of applications, the features, and functions available to a customer, and the configuration and management options available to an administrator across the service, sales, and collaboration clouds. 

The Salesforce admin exam consists of 60 multiple choice/multiple-select questions and 5 non-scored questions. The time limit is 105 minutes and the passing score is 65%. The exam is based on the following objectives (along with the proportion of questions asked from each):

  • Configuration and setup – 20%
  • Object manager and lightning app builder – 20%
  • Sales and marketing applications – 12%
  • Service and support applications – 11%
  • Productivity and collaboration – 7%
  • Data and analytics management – 14%
  • Workflow/process automation – 16% 

Though there are no prerequisites to take the exam, candidates are recommended to have at least 6 months of experience working as a Salesforce administrator and proper training.


Why Achieve the Salesforce Admin Certification?

Cloud computing is one of the trending technologies these days and finding applications across  a range of functions, including customer relationship management. is among cloud computing’s most effective and innovative adaptations, and many Fortune 500 companies are looking for skilled Salesforce professionals as the platform has transformed CRM across the world. In such a scenario, a Salesforce certification will give a comprehensive understanding of the platform and also enhance your insight into customer relations and sales in general. 

Salesforce importance

Salesforce admin is one of the most fantastic careers you will come across. If you interact with any member of the Salesforce community, you will be able to sense the positive response from them. The question now is whether you are willing to invest in yourself and achieve a Salesforce admin certification. If yes, you will have a more intimate knowledge of the Salesforce platform. You will find yourself better at planning and gain the ability to navigate through the application quickly and handle customer and prospect requests with improved efficiency. 

Today, most of the Salesforce-related job descriptions indicate that certification is highly preferred. If you are a salesforce admin certification holder, then your chances of landing the job will be quite higher than your non-certified peers. So, you will be missing out on a lot of opportunities if you don’t decide to get certified now. There are many online courses that can help you prepare for the Salesforce admin certification exam and pass it in a single try. Why not look for a reliable training course today and take the first step towards becoming a successful Salesforce administrator.     


By Kenneth

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