The research on whether uniforms increase productivity varies. Some studies suggest that a casual dress code leads to 61% more efficient workers. Others say it creates an overly casual, inefficient workplace.
Deciding whether or not your company needs a uniform means more than looking at the research. It’s not the right choice for every business, so consider how it could help or harm you over time.
Read on to learn more about the pros and cons of a company uniform that can help you make your decision.
Pros of a Company Uniform
77% of consumers make purchasing decisions based on brands. This may explain why 89% of marketers focus on brand recognition.
An employee uniform is an underrated marketing tool. It advertises the company every time workers wear it, whether they’re walking to and from or at work.
Make sure that your employee uniform features the most important parts of your brand such as the company name and logo. Color is also important because it raises brand recognition by 80%.
Wearing uniforms at work reduces the likelihood of several safety issues such as:
- Car accidents
- Flash fires
- Electrical burns and shocks
- Infections and illnesses
A company uniform creates a sense of belonging and makes employees feel like they’re part of a team. This increases morale and may make them more productive.
An employee uniform prevents unfair evaluations. They’ll be judged on the quality of their work instead of how they’re dressed.
73% of consumers stay loyal to a brand because of its quality customer service. Wearing uniforms at work ensures that your brand becomes part of this statistic. Customers can easily find a service member if they need help.
A business uniform saves employees time and money because it limits the number of outfits they’ll need to buy. These savings only increase if you provide them with laundry services. They’ll appreciate the effort, which boosts morale.
Uniforms mean you won’t have to worry about employee dress code issues caused by employees who can’t afford an appropriate outfit.
Cons of a Company Uniform
Choosing the wrong company uniform can hinder performance. Avoid restrictive or itchy material or shoes that make it difficult to walk.
Employees may also feel that wearing a uniform keeps them from expressing their individuality. One of the best ways to deal with this is by allowing them to add velcro patches or create embroidered patches for uniform
These unique add-ons are sturdy enough to stay on a uniform and easy to remove when necessary. They can be customized to your employees’ preferences without taking away from the uniform’s branding.
More About Company Uniforms
There’s research to back up the arguments for and against casual dress in the workplace. The opposing data may not be enough to make you side one way or the other.
Deciding how employees should dress is a personal decision. It depends on the image you want to project and what type of business you have.
Compare the pros and cons of a company uniform. They’re safe, affordable branding tools but may affect performance or make employees feel stifled creatively.
Read the rest of our content for more information.