The Complete Guide to Solar Business Marketing: Everything to Know
In today’s digital world, we depend on the internet to find the information we need. 86% of customers rely on the internet to find local businesses. So, if you want your business to be successful, you have to be digital.
Creating a successful digital marketing strategy takes research and planning. It will be easier to connect with your audience if you understand them. These concepts also apply to marketing solar services.
As a solar company, you need to stand out from your competition, capture your audience’s attention, and convey value. Read on to discover the best solar business marketing tips that will get your business more leads.
Create an SEO Friendly Solar Business Website
Your website is your online hub to let customers know about your business. It should be well designed and easy for customers to navigate. Your website should tell your customers about your business and provide a way for them to get in contact with you.
But having a website isn’t enough to scale your business. You have to make sure customers can find your website. Search engine optimization makes it easier for customers to find your business online.
You can optimize your website by researching keywords that your potential customers use to find information related to solar. You can incorporate these keywords into your content and create blogs that make your website appealing to search engine algorithms.
You will also want to include local SEO strategies when optimizing your website. For example, the Blue Raven Solar company has pages for their locations. Including location-based keywords in your titles, meta descriptions, and website copy can help your business rank higher when your customers search “near me” for solar companies.
Outline Your Lead Generation Strategy
With SEO helping boost traffic to your site, you need to have a structure to convert traffic into leads. A lead is where you get potential customers’ information to market to them on other channels like email.
A lead generation strategy has three stages: awareness, consideration, and decision.
In the awareness stage, your customers discover your company through your marketing. These are people who are just starting to research solar. In this stage, you will want to provide helpful, educational content that illustrates the value of solar panels.
Their research finds different companies in their area that fit their needs and budget. Then, they look for more specific details like the installation cost. Customers have now entered the consideration stage and have begun narrowing down their list of companies.
Finally, in the decision stage, customers are thinking about purchasing. Your business should focus on converting these leads into customers by staying top of mind with emails, offers, and other content.
Use Social Media Marketing
Social media is a great way to make people aware of your business. You can share your content to increase traffic and leads. You can also run ads to retarget users who visited your website to keep your brand top of mind.
Create a Facebook page with your business information to post updates and engage in conversations. The page will make it easier for people to find and learn about your business, its services, and what others are saying about your brand.
Get Reviews and Referrals
Customers consider company reviews when making their final decision. So ask satisfied customers to write a review online and include these testimonials on your website. You can ensure these reviews are positive by providing value and having excellent service.
Getting satisfied customers to refer your company to their friends and family is another excellent way to get leads. A referral program gives incentives to your clients when they refer someone to your company and that person purchases from your company.
Do Solar Business Marketing Right
Solar business marketing requires a well-planned and well-researched digital marketing strategy. You’ll want to have an effective website, a lead generation strategy, and a method to get reviews. These marketing tips can help set your business apart and be more successful.
Do you want to discover more ways to use digital marketing to grow your solar business? Check out more marketing tips and guides like this one on our website.