eSEO is an essential marketing method in the digital landscape. A solid SEO strategy will make your law firm rank high in the most important search engines, such as Google and Bing, and will help you cost-effectivly reach more clients.
However, you should keep in mind that competition is tough. If your SEO is not good enough, or if you fall into any of the common SEO pitfalls, your law firm may get lost in a sea of search engine results and become inaccessible to many of your potential clients.
Here you will discover some of the typical attorney SEO mistakes you should avoid so that your search engine optimization strategy brings you the results your law firm needs.
No incoming links
If your law firm doesn’t have other websites linking to it, it might as well not exist. Links are vital in SEO because, as far as Google is concerned, the more sites link to your website, the more relevant it is (and worthy of appearing among the first results for your focus keywords).
Of course, not just any link can help you. You must try to get other law-related websites to link to yours for the link-building strategy to have the desired effect.
Not adding new content (or adding low-quality content)
A common mistake among many law firms is not adding relevant content to their website on a consistent basis. You should add anywhere from 2 to 3 relevant articles per week to keep your site fresh and updated.
However, not just any type of content will help. You will need high-quality content that meets the demands of your readers and answers frequently asked questions about your practice area.
Working with a bad attorney SEO agency
Managing your legal practice and your SEO strategy at the same time may not be the best idea. After all, you graduated to be a lawyer, not an SEO specialist. With that in mind, you may have decided to hire a law firm SEO agency to handle that part of your business.
Now, if you have no experience in this matter, you may have hired an agency that may not be up to the task of what your law firm needs.
If this is the case, don’t waste too much time and work with an Attorney SEO agency that can actually help you achieve your goals.
Disregarding page loading speed and mobile optimization
Nowadays, people lack patience. If your law firm’s website is slow or poorly optimized, you’ll see many people bounce back from it after just a few seconds. This could be detrimental to your search engine rankings. So, make sure your page is fast and responsive.
On the other hand, you should also keep in mind that most people browse the web using their phones. Therefore, your law firm’s website should be well optimized for all types of mobile devices. Give clients the option to visit your site from wherever they want and focus on providing a positive experience in all cases.
Focusing on the wrong keywords
Another classic mistake many law firms make is targeting the wrong keywords. It can be tempting to try to rank for generic keywords like “California Attorney,” but the competition for these keywords is fierce, and they may not bring you the quality traffic you’re looking for.
Instead, you should try to focus on long-tail keywords that are much more specific to your legal practice. For example, “Copyright Los Angeles Lawyer” or “Car accident attorney in Nevada.”
Work with a reliable law firm SEO agency.
If you are running an up-and-coming law firm and want to grow your business organically and sustainably, you need to avoid all of these common SEO mistakes and develop a strategy that works for your business.
The best way to do this is to partner with a Law Firm SEO agency, like Legal Facts, that can take care of the entire process for you while you focus on what matters most – providing the best legal services for your clients.
Find the right agency for your law firm and let the results speak for themselves.